How to choose the right logo for your business


A logo will come to symbolize your company more than anything else; your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

Here I summarize some hints you should consider to create an appropriate company logo:

  • Decide your Budget
    Determine how much you can spend on the logo. One thing to keep in mind is that, like any other business investment, the more you put into it, the greater the return. A logo that costs $100 will yield only the most basic design. In reality, small businesses should expect to spend anywhere from $2,000 to $12,000 for a logo or more, if they can afford it.

  • Check your competitors’ logos. how you want to differentiate your logo from those of your competition

  • Focus on your message. Decide what you want to communicate about your company. You have to really know who you are as a brand, so you’ll be able to make decisions. What type of distinctive personality it has? What makes it unique comparing to your competitors? What’s the nature of your target audience? These points play an important role.

  • Make it clean and functional. A good logo should be able to get scaled, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.

  • Represent company’s name and key benefit. The best logos make an immediate statement with a picture or illustration, not words.

  • Watch your colors
    When selecting a color for your brand, begin to think about what color represents your brand’s personality. Think about what color suits the characteristics of your products or services. think about what colors your competitors are using. What feelings are they portraying?It’s important for your business to stand out. Choosing a color that is the opposite of your main competitor can help customers differentiate between you. As you choose your logo color, or colors, don’t forget to think about the functional impact color has on issues like readability, eyestrain, the ability to attract attention, and visibility at night. Primary colors tend to have more intense associations, and many of the world’s most valuable brands utilize a primary color scheme. For example Blue can evoke comfort, faith, understanding, confidence, and trust. While yellow can be used to express joy, vitality, energy, and newness.

  • Say No to Clip Art and Trendy look. They can be copied very easily. Original Art work makes a more impressive statement, sets your business apart from others, and stays up-to-date for 10 to 20 years. Know that there are basically three types of logos: Font-based logos consist primarily of a type treatment. Then there are logos that literally illustrate what a company does, then there are abstract graphic symbols that are linked to a company’s brand. Such a symbol is meaningless until your company can communicate to consumers what its underlying associations are.

Finally, try and think about these thought-provoking questions:
What is your business about?
What product or service do you sell?
How do you want to portray yourself to others? Friendly? Professional? Technical?
Where will you use your logo? What are all the different dimensions needed to reproduce your logo?
Are you unsure of what you’re looking for?
Do you like to see many options?
Are you limited with your budget but have the time to start a design contract?
Do you have a good eye for design?
Well, you could drop me a line and I will give you a helping hand to get started…


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