From data analysis of marketers over the internet, it was discovered that the greatest challenge that marketers struggle with is Brand Awareness. So I came across some great advice from people and brands who have seen amazing success with getting their brand in front of the crowd through content, social networks, and creativity. Let’s learn from them:
- Be a helper publisher
Maintain a popular blog that publishes valuable content that helps readers improve thier lives, which attracts and engages an audience.
- Find your audience persona
Knowing your audience will enable you to decide or change your tone of voice to what resonates best with them, then maintain that tone of voice in all of your communications.
- Create content that can be shared
Creating educational and engaging content can help you become an invaluable resource to your target audience. It helps your brand grow by encouraging audience to engage with your content and share it with their friends and peers.
- Work hard on your Headlines
Coming up with an attention-grabbing headline for your content will help maximize the reach of your content, and your brand.
- Good is far from good enough
For your content to be shareable, you can’t be doing the same thing as everyone else in your industry. Do something unique that shows off the personality of your brand.
- Engage with your audience
To grab audience’s attention and stand out, keep in mind that people are beaten over the head with thousands of product information, promotional offers and discount coupons.. your brand needs to stop relying on cliched practices and start doing something remarkable.. the most effective way to be remarkable on social networks is by having a simple conversation. Listen to what your fans are saying and respond to their concerns, questions, and comments.
- Invest in campaigns
Many companies are investing in paid content distribution rather than organic. Companies can reach and exceed their current fans by targeted ad campaigns, great content, and a reasonable amount of cash to spend.
- Hire a Journalist
Good Journalists are great content marketers; they can make a story about your company so interesting that people get excited to read.